- test market launch of a new product
- выпуск нового товара на пробный рынок
English-russian dctionary of contemporary Economics. 2014.
test market launch of a new product
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Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability … Wikipedia
New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical … Wikipedia
test marketing — market testing A procedure for launching a new product in a restricted geographical area to test consumers reactions. If the product is unsuccessful, the company will have minimized its costs and can make the necessary changes before a wider… … Big dictionary of business and management
New Coke — Type Cola Manufacturer The Coca Cola Company Distributor Coca Cola Enterprises … Wikipedia
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative … Collocations dictionary
Kennedy Space Center Launch Complex 39 — Launch Complex 39 redirects here. For the Proton launch complex at Baikonur, see Baikonur Cosmodrome Site 200. Launch Complex 39 An aerial view of Launch Complex 39 Launch site Kennedy Space Center Locat … Wikipedia
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Albany, New York — Infobox Settlement name = Albany official name = City of Albany settlement type = City nickname = motto = Assiduity imagesize = image caption = Downtown Albany as seen from the Corning Tower. |pushpin pushpin label position = pushpin map caption … Wikipedia
Volkswagen New Beetle — Manufacturer Volkswagen Also called Volkswagen Beetle Production 1997–present … Wikipedia
Advance market commitments — An advance market commitment is a binding contract, typically offered by a government or other financial entity, used to guarantee a viable market if a vaccine or other medicine is successfully developed. As a result of such a commitment, the… … Wikipedia
